*We only ship to Malaysia address for the time being and Hooga online commerce store only services within Malaysia
About Us


HOOGA (pronounced hue-guh) is a concept of living derived from the Danish word “hygge”. But what is the meaning of hygge? The hygge concept cannot be translated to one single word but it encompasses a feeling of cosy contentment and well-being through enjoying the simple things in life. With so many cold, dark days during the winter month, the Danes incorporate hygge into their daily life to create a wonderfully warm and cosy atmosphere.

Hygge is the art form of creating intimacy in any given moment. It’s about sitting by the fire with a mug of cocoa, enjoying the company of your loved ones or waking up on a chilly morning, reading a book while you’re all wrapped up in a blanket.

When it comes to embracing the concept, it’s always about creating a warm and cosy atmosphere. Candles, lamps, and fireplaces are among the common uses of lighting. It is common in Scandinavian decor to find candles scattered throughout the space or fairy lights draped across the mantle. Colour palette that is neutral contributes to an atmosphere of harmony and peace. Soft and fluffy textures are some of the key elements in the hygge concept. Think: fluffy pillows and soft rugs. There’s nothing better than snuggling up on the couch with layers of blankets and pillows.

The Danish concept of hygge has spread its warmth across the world and has inspired and influenced our brand – HOOGA.